Draw Conclusions - Discussion

Re: Draw Conclusions

Despite the fact that statistical significance wasn't obtained for the number
of licenses purchased, the new homepage appeared to have a strong effect on the
number of downloads made. Based on our goals, this seems enough to suggest
replacing the old homepage with the new homepage. Establishing whether there was a significant increase in the number of license purchases, either through the rate or the increase in the
number of homepage visits, will need to wait for further experiments or data
collection.

One inference we might like to make is that the new homepage attracted new
users who would not normally try out the program, but that these new users
didn't convert to purchases at the same rate as the existing user base. This is
a nice story to tell, but we can't actually say that with the data as given. In
order to make this inference, we would need more detailed information about
individual visitors that isn't available. However, if the software did have the
capability of reporting usage statistics, that might be a way of seeing if
certain profiles are more likely to purchase a license. This might then open
additional ideas for improving revenue.

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